Measurement & Evaluation Manager

Job Description

GOL is seeking a marketing personnel with an eye for numbers, data analysis and distillation of consumer insight for the Measurements and Evaluation Manager role to support our business in Nigeria. This individual would report directly to the CPR Manager. Although sometimes he may get directives from the General Manager Marketing or the Marketing Director, with the CPR Manager in all correspondence. 


Summary of Role 

  • The manager measurement and evaluation will identify the right metric, key performance indicators, and measurement frameworks alongside actionable insights, to inform ongoing projects, future campaigns, campaign improvements, program effectiveness, and return on investment. 
  • This individual will help our brands and innovation teams continuously improve their programs outcomes and guide activation effectiveness. 
  • At a manager level this individual will be delivering on areas such as evaluation framework creation, activation insight generation and evaluations, pre-campaign KPI and objective setting, post campaign analysis, case study creation and return on investment calculation 
  • Establish mechanisms for rapid feedback and learning within projects as well as for evolving a longer-term evaluation of program effectiveness 


Key Responsibilities 

  • Take full responsibility of M&E across the marketing department 
  • Take leadership of all interactions between marketing and finance to deliver on programs impact and return on investments 
  • Proactively provide measurement framework and KPIs for all programs pre activation and lead post campaign analysis to prove impact 
  • Take responsibility of all marketing dashboards and collaborate with agencies to make sure the dashboard data is supplied and timely populated. 
  • Lead the interaction with GOL systems to ensure all dashboard data is timely supplied for organizational records 

Personal Specification

What S/he will need to be successful: 

  • Collaborative attitude and flexible mindset 
  • Stakeholder management skills, ability to convince, influence peers, leadership, exec, and corporate teams 
  • Strong MS program skills – Excel and PPT 
  • Strong analytical skills and Ability to build KPIS 
  • A strong drive for results, can do attitude and performance tracking 
  • Passion for numbers and ability to build stories and case studies out of numbers 
Key requirements include: 
  • 5 years’ experience within consumer-packaged goods or beverage marketing 
  • Self-motivated and able to work to own initiative and be hands on 
  • High level of personal organization and attention to detail 
  • Autonomy and ability to drive own agenda 
  • A positive ‘can-do’ attitude with creative flair 
  • Capable of problem solving in an environment where you do not have direct control
  • Degree educated in in business, finance, or statistics 
  • Strong business with appreciation for commerciality 
  • Solid analytical and influencing skills.



FMCG & Retail




Job Level