Sales Business Operations Manager

Job Description

The Sales Business Operations Manager will lead and supervise their regional (eastern) sales team. The position-holder will be in charge of designing business strategies and managing all day-to-day operations to guarantee company efficiency.


  • The Sales Business Operations Manager will provide overall leadership for the regional sales organization, 
  • He / she will develop key sales strategies, route to market and execution plans to achieve the corporate growth objectives in Eastern Nigeria
  • He/ She will also be responsible for the human capital development of the Sales Force in South East.

Key responsibilities and accountabilities

The Sales Business Operations Manager is responsible for:

  • Assessing and identifying new opportunities for growth in current and prospective markets.
  • Develop and Implement Route to Market strategies 
  • Generating demand & developing new markets through BTL on the ground activity / activations in conjunction with Trade Marketing
  • Create regional sales plans and quotas in alignment with business objectives
  • Forecast quarterly and annual profits
  • Monitor Rebate & Allowances Allocation for Regions/State in conjunction with National Sales Manager
  • Identify hiring needs, select and train new salespeople
  • Prepare and review the annual budget for the area of responsibility
  • Analyze regional market trends and discover new opportunities for growth
  • Address potential problems and suggest prompt solutions
  • Suggest new services/products and innovative sales techniques to increase customer satisfaction
  • Design business strategies and plans to meet the company goals.
  • Align sales targets for his/her region and ensures achievement
  • Define and monitor sales performance in the various sales channels within geographical scope
  • Establish and manage strategic business relationships with key account customers
  • Align/set and communicate key priorities and KPIs to sales managers
  • Organize, coach, challenge, & develop staff within the sales organization

Reporting Lines: Reports to the National Sales Manager

Direct Reports:

  • Regional Business Manager
  • Distribution Development Managers

Main Functional Relationships

Key Contacts


  • Company Management Team
  • Marketing Team (Trade Marketing and Brand Managers)


  • Distributors
  • Wholesalers
  • Retailers
  • Vendors
  • Key Account Customers
  • Regulatory Organisations
  • Traditional Rulers

Key Result Area



Performance Target

Sale Volume and Value






Visibility/Customer Satisfaction



Relationship Management



Performance Criteria

  • Revenue
  • Customer Satisfaction
  • Market Penetration/Coverage
  • Team Management & Development
  • Cost of Serve/sale
  • Number of Customers (Distributors, Wholesalers, Retailers, Consumers and Key Accounts’ Customers)

Personal Specification

Experience and Functional Capabilities

  • Bachelor’s Degree in relevant field. 
  • Master’s in finance or any relevant field
  • 10+ years of sales experience in FMCG/Drinks Business
  • 5+ years’ experience in a significant leadership role in FMCG/Drinks Business
  • Good knowledge and extensive work experience of Eastern Nigerian Market with proven experience
  • Proven success working in a fast-paced, high-growth environment
  • Change Management skills required.
  • Business, Analytical, and Financial Acumen required.
  • Excellent communication, presentation, and negotiation skills required.
  • Excellent entrepreneurial and commercial awareness
  • High degree of assertiveness across cultural and geographical diversity
  • Persuasive skills, with networking competence
  • Keen business sense, with the ability to find creative business-oriented solutions to problems

Behavioural Competence

  • Extrovert
  • Conflict resolution
  • Conscientious
  • Innovative
  • Creative
  • Strong leadership
  • Emotional Intelligence – Empathy
  • Team building
  • Delegation




FMCG & Retail




Job Level